Cigarette maker Lorillard’s 2Q profit up 10 pct on higher pricing, e-cig sales, lower costs
Volumes of value-priced Old Gold and Maverick fell 9 percent and 4 percent, respectively. As part of the industry wide push to diversify beyond the traditional cigarette business, Lorillard acquired e-cigarette maker Blu Ecigs in April 2012. Electronic cigarettes are battery-powered devices that heat a liquid nicotine solution, creating vapor that users inhale. Some e-cigarettes are made to look like a real cigarette with a tiny light on the tip that glows like the real thing.
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Health officials worry about electronic cigarette push in Colorado
Furthermore, Smokeless Cigarettes Might Thwart Other Efforts To Prevent Smoking Because The Fake Smokes Look Like The Real Thing!
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One website discussion in Colorado asks if people can “vape” in casinos in the mountain gambling town of Blackhawk and advertises meet-ups where fellow “vapors” can connect. Since e-cigarettes are not a tobacco product, companies can get around 42-year old laws that ban cigarette advertising. The largest concentration of e-cigarette ads are online. But, with big companies like RJ Reynolds entering the marketplace, some predict advertising on TV, radio and billboards is not far behind. “By around August we should start seeing significant TV advertising, as well as online,” said Colorado-based marketing executive Brent Green. In addition, he said, “there will be live sampling at nightclubs and festivals where people gather.” Green, a critic of e-cigarettes, highlighted the dangers of romanticizing e-cigarettes.
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Electronic cigarettes gaining popularity in South Florida
Devotees tout them as a way to break addiction to real cigarettes. They insist the devices address both the nicotine addiction and the behavioral aspects of smoking without the more than 4,000 chemicals found in cigarettes. Greater marketing and visit this page distribution helped Blu Ecigs contribute $57 million to Lorillards sales. It estimates its share of the U.S. retail market, excluding Internet sales, to be more than 40 percent. Blu is now available in about 110,000 stores in the U.S.
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Consumers need to know what they’re getting,” said Rodriguez. Izaguirre said he doesn’t need the reassurances of a government agency. “I did my research. This is a quality product,” Izaguirre said. Since he started vaping, Izaguirre said he no longer suffers from the many side effects of smoking, “Gong up the stairs I don’t get out of breath. Running with my kids, I just feel 100 times better,” he said.
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Electronic Cigarettes: More Dangerous Than the Industry Wants You to Think?
The FDA has no regulatory framework in place for handling them. Initially, it attempted to label them as unapproved drug/device combination products , arguing for a ban on imports from China in 2008. The decision was fought in court, allowing for the legal sale of electronic cigarettes, but the FDA still couldnt regulate them. Though it claims to have plans to do so in the future and is undoubtedly conducting research and development behind the scenes, its contending with a growing lobby filling with powerful companies that arent appreciative of government intervention in their sales. These firms maintain that their products are healthy alternatives to cigarettes, something researchers doubt given that many smokers use electronic cigarettes in tandem with conventional versions, continuing dangerous habits and never fully switching over.
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